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Oct. 15, 2003
LG Targets European Premium Market with its Flagship Camera-handsets

Seoul, Korea, October 14, 2003 - LG Electronics (LGE) today
revealed the brand new GPRS colour camera handsets - the swivel type LG-G7100 and the slide-down type LG-G7050 - with which it will target the European premium
market.



On show at the ITU Telecom World 2003 in Geneva, LGE (Vice Chairman and CEO
S.S.Kim /www.lge.com) G7100 is a 270-degree rotating handset with a built-in
flash camera, 65,000 colours STN LCD, 32 polyphonic ringer, JAVA function,
and Internet accessibility. These functions enable users to



download a variety of software applications, such as games and wallpaper.



Its eye-catching OELD (Organic Electro Luminescent Display) exterior display window is expected to be a particularly strong attraction for sophisticated European consumers.



The G7100 is available at shops in the UK and France through its partnership with
Orange, and sales will later be expanded to other Western European nations.



G7050, the slide-down type model, is another cutting-edge GPRS colour camera
handset with a 65,000 colour STN LCD, 40 polyphonic ringer, Multimedia Messaging
Service (MMS) capability, a WAP browser, and voice recording/dialing functions.
LGE will market the G7050 in Europe as soon as the company finalizes its
distribution scheme with European operators.



There is high demand in the European market for multifunctional and stylish
handsets. We are confident that these two camera phones meet those needs,
said Mr. Kenn Suh, Executive Vice President of LGE's Overseas Marketing Division.



He added, "Our key business strategy for this market is to build on strong ties
with European operators as they know the market and understand the consumers
better than anyone.



We are fully ready to respond quickly to their requirements, and look forward to
sharing our views with them on the market and on European mobile users."



After making its successful debut with the two latest camera phones, the company
is planning to increase its supply of premium products to major operators
in the European market.




G7050, the slide-down type model, is another cutting-edge GPRS colour camera
handset with a 65,000 colour STN LCD, 40 polyphonic ringer, Multimedia Messaging
Service (MMS) capability, a WAP browser, and voice recording/dialing functions.
LGE will market the G7050 in Europe as soon as the company finalizes its
distribution scheme with European operators.



There is high demand in the European market for multifunctional and stylish
handsets. We are confident that these two camera phones meet those needs said Mr. Kenn Suh, Executive Vice President of LGE's Overseas Marketing Division.



He added, "Our key business strategy for this market is to build on strong ties
with European operators as they know the market and understand the consumers
better than anyone.
We are fully ready to respond quickly to their requirements, and look forward to
sharing our views with them on the market and on European mobile users."



After making its successful debut with the two latest camera phones, the company
is planning to increase its supply of premium products to major operators
in the European market.
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