In his almost twenty years with LG Electronics, Mr. Cho has helped grow the company, and its brand, in many areas. His broad understanding of business systems and international business can be attributed to past experiences ranging from corporate strategy development to sales and marketing. He has also participated in a variety of projects, including an overseas sales subsidiary set-up, strategic alliance and M & A. Prior to coming to Canada, Mr. Cho worked in Chicago where he served as President of the Digital Appliance OEM division working in close partnership with Sears and General Electric. He was also in Germany for five years where he helped to grow the business as Product Manager for Digital Appliances.

Mr. Cho is committed to achieving the company's vision of being the forerunner of the digital home network of the future. His bold goal for the company is to position LG as the most valuable brand in consumer electronics, home appliances, information technology products and mobile handsets in Canada. He is committed to putting customers first and to providing differentiated value to customers.