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| LG's symbol is the face of the future. |
The letters "L" and "G" in a circle symbolize the World, Future, Youth, Humanity, and Technology. Our philosophy is based on Humanity. Also, it represents LG's efforts to keep close relationships with our customers around the world.
The symbol consists of two elements: the LG logo in LG Grey and the stylized image of a human face in the unique LG Red color. Red, the main color, represents our friendliness, and also gives a strong impression of LG's commitment to deliver the best. Therefore, the shape or the color of this symbol must never be changed. |
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| Design |
| The circle symbolizes the globe. The stylized image of a smiling face in the symbol conveys friendliness and approachability. Overall, LG's symbol represents the world, future, youth, human, and technology. |
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| One eye |
| Goal-oriented, focused, confident. |
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| Upper- right hand space |
| Intentionally left blank and asymmetric, which represents LG's creativity and adaptability to changes. |
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| Colors |
| LG Red, the main color, symbolizes friendliness, and also gives a strong impression of LG's commitment to be the best. LG Grey represents technology and reliability. |
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| Colors for
Signature |
Symbolmark and Logotype
based on positive engraving method The reproduction of LG colors
must be carefully monitored to achieve the highest fidelity
to the original and any modifications could cause misunderstanding
or misrepresentation of the LG identity.
Therefore, it is important to use the colors that are shown
here.
Red(LG Red / Pantone 207C) and gray(LG Gray / Pantone 431C)
are the most recommended, but gold(LG Gold), silver(LG Silver),
and black(LG Black) could be used under certain circumstances.
Appropriate color use is essential for the accurate use of LG's
signatures. |
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