LG Electronics Canada - Strategic Affiliates

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As a response to the rapidly changing digital era, LG Electronics is aggressively pursuing global partnership in selected business and technology areas by establishing a wide ranging strategic alliances with world leading companies.

In particular, with focus of digital management moving turning toward becoming first mover in the market and leading the industry standard, LG Electronics is concentrating on strengthening strategic alliances in the digital TV industry.

LG Electronics able to enhance not only the status of the company itself, but also that of the Korean electronics industry in general through the strategic alliances and collaboration efforts with the worldly renowned electronics companies.

Thanks to the alliances and collaboration coupled with world class technologies, LG Electronics now has a solid basis for growing into a front runner of the multimedia industry.

Strategic Alliances

LG Electronics Forges sales alliance with US Best Buy for premium appliances (March 2003)
- Began selling premium appliances in May through Best Buy, US's top appliance channel
- Penetrated the market aggressively with 20 premium models of refrigerators, washing machines,
microwave ranges, etc.

LG Electronics Forges PDP R&D strategic alliance with Thompson in France (July 2003)
- The next two years will see cooperation with Thompson in PDP technology and strategic
technology sharing
- Alliance expected to bring about synergistic effects in developing circuit, signal, and high-
definition technologies

LG Electronics Forges alliance with Honeywell Korea for the home network business in China (October 2003)
- Incorporated home automation technology into LG Electronics' Internet appliances
- Aimed to occupy the China market ahead of its competitors with a total home network system