Award-winning actor Jamie Foxx helps launch LG Life’s Good FilmFest in style

New film festival offers $100,000 for top film entry

Toronto, ON—(August 11, 2009) LG Electronics, a leader and technology innovator in home electronics, has announced the inaugural LG Life’s Good FilmFest ( LGfilmfest.com ), a HD short film festival open to budding movie makers of all skill sets and abilities. LG Electronics Canada officially unveiled the program today at a launch event in Toronto by enlisting the support of Hollywood superstar Jamie Foxx. The award-winning actor appeared at the event to discuss his own experiences breaking into show business and help preview the festival for prospective filmmakers and the news media.

”There really is no other film festival like the LG Life’s Good FilmFest,” says Tim Barnes, marketing director, LG Electronics Canada. “The concept is simple: an engaging HD short film festival with no entry fee and the chance to win incredible cash prizes. We’re absolutely thrilled that Jamie could join us to help launch the festival, as his amazing work in film, comedy and music really exemplifies the spirit and talent the FilmFest will no doubt attract”

Aspiring film makers from around the world can submit their LG Life’s Good FilmFest HD films into one of four categories: Animation, Fashion & Music, Sports and Narrative. Each HD entry must be no longer than five minutes in length and express a positive, uplifting message that conveys the notion that “Life’s Good.” There will be four prizes awarded. Three of the four category winners will receive $10,000 Canadian in prize money. The fourth category winner, who is chosen as the overall winner, will receive the grand prize of $100,000 Canadian in prize money.

The entry deadline is 5 pm Eastern Standard Time, Oct. 16, 2009. Each submission will be judged and winners are to be announced in January 2010.

The LG Life’s Good FilmFest was inspired, in part, by LG’s new series of HDTVs. Featuring a sleek design and blur-free picture quality, courtesy of LG’s exclusive TruMotion 240Hz technology, LG’s HDTV models such as the new SL80 are an ideal combination of form and function.

“An HD FilmFest is the perfect vehicle to help launch our new series of HDTVs with their seamless design and superior HD performance,” says Barnes. “Whether you’re watching HD shorts or the latest Jamie Foxx blockbuster, LG HDTVs are the best choice for a prime viewing experience for film lovers around the globe”

For full contest rules and more information about LG Life’s Good FilmFest, please visit LGfilmfest.com

About LG Electronics, Inc.


LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD $44 billion, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems. LG Electronics Canada has offices in Toronto and Vancouver. LG Electronics Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and digital appliances. For more information please visit LG.ca.

For more information, please contact
High Road Communications
Cameron Gordon
416-644-2252
Email: Cameron Gordon